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Microfiber Madness Incredibrush


We Say

Microfiber Madness spent more than a year developing their Incredibrush before launching it, and this shows in almost every detail of its unique design. Rather than reinventing the wheel and using captive bristles or fibres, Microfiber Madness have instead chosen to use their proprietary Incredi material for the main body of their brush. This makes excellent sense, as this material has already proven itself to be equally as safe as traditional lambswool on delicate bodywork, making it an ideal choice for sensitive rim surfaces too (the presence of a highly absorbent inner foam core reinforces this point, as it ensures that plenty of soapy water from your suds bucket is continually released over the wheel surface as you work, thus flushing away the freshly released dirt and grime). An added bonus of this design is that the outer cover is removable (for routine washing) and replaceable (for when it eventually wears out). This offsets the upfront cost of the Microfiber Madness Incredibrush by quite some margin, making it arguably the best value premium wheel brush on the market right now. Add to this the vastly greater durability of the stem and handle compared to traditional bristle-brush designs (due to the choice of materials and construction methods used) and it's easy to understand why the Incredibrush has fast become a bestselling product.

Key Features

Bristle/Pile Length25 mm(Approximate Value)
Chemically ResistantYes(Tolerates Strong Chemicals)
Softness9/10(Compared To Others)


The Microfiber Madness Incredibrush is hand-crafted in Germany and is ideal for cleaning delicate rims (e.g. anodised, billet aluminium, chrome plated, stainless steel and other specialist finishes and substrates) that are prone to marking easily. Each Microfiber Madness Incredibrush features a highly absorbent foam core that soaks up lots of water and releases it as you press the brush against the surface of your wheels (in contrast, bristle brushes lose most of their water on the way from the bucket to the wheel, resulting in a poorly lubricated wash). This unique foam core is shrouded with a removable (and replaceable) cover comprising the same two-component microfibre material that features in the Incredi range of wash tools. In addition to being kinder to rim surfaces, this material is also chemically resistant, easy to clean and highly durable. The main vinyl-covered stainless steel stem of the Microfiber Madness Incredibrush is highly flexible, and is built-in to the ergonomically-shaped polypropylene handle for greater durability. A rubber knuckle guard sits atop the handle in order to protect your hands as you reach into the back of deep-dish wheels. Two versions of the Microfiber Madness Incredibrush are currently available; flat or round. The flat version works best on cars with smaller spoke and brake caliper gaps, while the round version works better where access between the spokes and brake calipers is less restricted.


More Information
Bristle/Pile Length 25 mm
Chemically Resistant Yes
Construction Microfibre cover (92% polyester, 8% viscose), foam core, vinyl-covered stainless steel stem and polypropylene handle

How To Use

Care instructions: (i) rinse out frequently and thoroughly during each use, in order to keep the microfibre pile free of grit and other debris; (ii) do not force the brush into extremely tight gaps between brake calipers/discs and the inner barrel of your rims, otherwise you could tear the microfibre cover and/or damage the delicate foam core; (iii) avoid bending the main stem over and over again on a regular basis, otherwise it will suffer fatigue and snap prematurely; (iv) remove the microfibre cover after each use and wash it in a washing machine at a low temperature (40°C) using a non-biological liquid detergent (avoid soap powders and detergents containing bleach or fabric softeners), and allow it to dry naturally on a line or tumble dry on a cool heat setting (avoid radiators and other sources of high heat) before refitting it, and; (v) store the brush in the supplied storage tube (only when fully dry) or upright in a bucket while not in use, as this will ensure that it keeps its shape.