We Say
Modern vehicle interiors have changed considerably over the last decade. Where dashboards were once dominated by conventional buttons, switches and relatively robust plastic trim, many manufacturers now rely on large touchscreens, digital instrument clusters and glossy display panels. These surfaces look fantastic when clean, but they also have a tendency to attract fingerprints, dust and greasy marks that can quickly spoil the appearance of an otherwise immaculate interior.
Cleaning them properly requires a little more consideration than simply reaching for an ordinary all-purpose cleaner. Many automotive displays feature delicate surface coatings, and using an unsuitable chemical or abrasive cloth can potentially damage these finishes. A dedicated display cleaner is therefore a sensible addition to any modern interior detailing kit.
THE FINISHER DisplayExpert has been developed specifically for this type of work. Formulated for sensitive displays and smooth surfaces, it removes fingerprints, dust, grease and everyday contamination while leaving a clean, streak-free finish. It's particularly well suited to navigation screens, TFT displays and other smooth interior surfaces where clarity and appearance are important.
One of the things we like about DisplayExpert is that it focuses on cleaning without trying to add unnecessary protection or gloss. On a touchscreen, the objective is simply to remove contamination and restore clarity. You don't want a cleaner that leaves behind an oily dressing or visible residue, particularly on displays that are regularly viewed in direct sunlight.
Another advantage is its versatility. Koch-Chemie also recommends DisplayExpert for smooth plastics, polycarbonate, PVC and stainless steel, which makes it useful beyond infotainment screens. It can be used around compatible glossy interior trim, digital instrument panels and other smooth surfaces that collect fingerprints during everyday driving.
The application process is refreshingly straightforward. DisplayExpert is supplied ready to use, so there's no mixing or dilution required. Simply apply a small amount to a suitable soft microfibre cloth, gently clean the affected area and finish with a clean, dry section of the towel. For us, applying the cleaner to the cloth rather than directly onto an electronic display is generally the more controlled approach, particularly when working around screen edges and adjacent controls.
We also like the compact 100ml format. It's small enough to keep in a glovebox or detailing bag, making it convenient for removing fingerprints and marks whenever they appear. Given how frequently modern touchscreens are used, that's a genuinely useful feature rather than simply a packaging decision.
For us, DisplayExpert is a simple product that addresses a very modern detailing problem. It provides a dedicated cleaning solution for sensitive displays and glossy interior surfaces, helping restore clarity without unnecessary complication. If your vehicle has a large touchscreen or digital cockpit, it's exactly the sort of specialist cleaner that makes maintaining the interior that little bit easier.
Key Features
Description
THE FINISHER DisplayExpert is a specialist interior cleaner developed for sensitive automotive displays and smooth surfaces. Designed to remove fingerprints, dust, grease and everyday contamination, it provides quick and effective cleaning while leaving a streak-free finish.
Ideal for modern vehicle interiors, DisplayExpert can be used on compatible navigation displays, TFT screens, infotainment touchscreens and smooth plastic surfaces. Its versatile formulation is also suitable for materials including polycarbonate, PVC and stainless steel, making it useful for cleaning a variety of interior components.
Supplied in a convenient 100ml bottle, DisplayExpert is ready to use without dilution. Its compact size makes it particularly practical for keeping in the vehicle or detailing bag for regular touchscreen maintenance.
Key benefits:
✓ Specialist cleaner for sensitive displays and smooth surfaces
✓ Effectively removes fingerprints, dust and greasy marks
✓ Leaves a clean, streak-free finish
✓ Suitable for compatible TFT and navigation displays
✓ Can be used on polycarbonate, PVC and stainless steel
✓ Ready-to-use formulation requires no dilution
✓ Compact 100ml bottle for convenient storage
✓ Suitable for automotive and household applications
For the best results, use DisplayExpert with a clean, soft and lint-free microfibre cloth. Our PB Utility Towel is a practical option for general interior cleaning, although particularly sensitive displays should always be cleaned using a cloth approved by the screen manufacturer.
For cleaning the surrounding dashboard and interior plastics, explore our trim cleaners and dressings range, which includes dedicated products for maintaining the wider interior.
You can also find additional cleaning cloths and specialist detailing accessories in our microfibre towels and detergents collection.
Specification
| Product Type | Specialist display cleaner |
|---|---|
| Brand | THE FINISHER |
| Manufacturer | Koch-Chemie GmbH |
| Primary Application | Touchscreens and sensitive displays |
| Suitable Surfaces | Compatible displays, smooth plastics and stainless steel |
| Compatible Materials | Polycarbonate, TFT displays and PVC |
| Cleaning Action | Removes fingerprints, grease and dust |
| Finish | Streak-free |
| Dilution Ratio | Ready to use neat |
| Application Method | Spray and wipe |
| Size | 100ml |
| Manufacturer Part Number | 77718-100ML-01 |
How To Use
1) Prepare the surface:
Ensure the display or surface is cool and free from loose abrasive contamination. Where practical, switch off the display before cleaning so fingerprints and marks are easier to identify.
2) Apply the cleaner:
Spray a small amount of THE FINISHER DisplayExpert onto a suitable soft, lint-free microfibre cloth. Although the manufacturer also permits direct application to the surface, applying to the cloth is generally preferable when cleaning electronic displays.
3) Gently clean the display:
Wipe the surface using light, controlled movements to remove fingerprints, dust and greasy marks. Avoid applying excessive pressure, particularly on touchscreens and delicate display coatings.
4) Remove remaining residue:
Using a clean, dry section of the microfibre cloth, gently wipe the surface to remove any remaining product and achieve a streak-free finish.
5) Inspect the result:
Check the display from different angles to ensure all fingerprints and streaks have been removed. Repeat the process if necessary using a clean section of the cloth.
Important Notes:
✓ Use undiluted; no mixing or dilution required
✓ Use a clean, soft and lint-free microfibre cloth
✓ Apply to the cloth when working around sensitive electronics
✓ Avoid excessive pressure on delicate screens
✓ Check the display manufacturer's cleaning recommendations
✓ Test compatibility on an inconspicuous area where possible
✓ Do not allow liquid to enter electronic components
✓ Do not mix with other cleaning products
Important: Some automotive displays feature specialised anti-reflective or oleophobic coatings. Always follow the vehicle or display manufacturer's cleaning recommendations before applying any chemical cleaner. Never use abrasive cloths or scrubbing pads on sensitive screens.
Safety Data
For further product information, recommended applications and safety guidance for THE FINISHER DisplayExpert, please refer to the official manufacturer product page:
View Official Product Information
A Safety Data Sheet is available on request from the manufacturer. Always follow the safety information provided with the product.