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Auto Finesse Imperial


We Say

Auto Finesse Imperial is a powerful wheel cleaner that offers an excellent level of cleaning performance, yet it does not rely on strong acids to achieve this. This makes it ideal for regular use on clearcoated rims, and in particular on high performance cars whose wheels are prone to accumulating levels of brake dust that milder cleaners and wheel soaps struggle to shift. Furthermore, Auto Finesse Imperial really does deliver in terms of ease of use; its thin consistency allows it to be applied quickly and worked into even very complex wheel designs with ease, while it also rinses freely and easily to leave tyres and rims streak- and spot-free. For your convenience, two versions are available, but please note that you will need to purchase a separate bottle and sprayer for use with the concentrate.

Key Features

Agitation RequiredYes(See How To Use)
Cleaning Strength8/10(Compared To Others)
DilutableUp to 10:1(Water:Product)


Auto Finesse Imperial is a detergent-based cleaner that safely removes brake dust and grime from wheels. Two versions of the product are available; a pre-diluted ready to use option (10:1, water:product) and a full strength concentrate that must be diluted before use. The pre-diluted version is usually sufficient for routine wheel cleaning, but can struggle to remove baked-on brake dust from badly neglected rims. In such cases, the concentrate can be used at dilution ratios as low as 2:1 (water:product) in order to greatly increase cleaning power. Highly effective yet ultra-safe, Auto Finesse Imperial is suitable for all wheel types, with the exception of bare polished metal, chrome plated and anodised rims.


More Information
Agitation Required Yes
Chemical Basis Detergent-based
Cleaning Strength
Dilutable Yes (up to 10:1)
Maximum Dwelling Time 5 minutes
Removes Inorganic Contaminants Yes
Removes Organic Contaminants Yes
Safe For All Wheel Types No
Strips Coatings No
Strips Sealants And Waxes Yes (partially)
pH 14 (alkaline)

How To Use

Auto Finesse Imperial is available in two forms; a pre-diluted ready to use option (10:1, water:product) and a full strength concentrate. Note that the concentrate must be diluted to an appropriate strength in a suitable spray bottle or pressure sprayer before use. For routine cleaning, a dilution ratio of 10:1 (water:product) is usually sufficient, but this can be reduced to 4:1 or even 2:1 for tackling really neglected wheels. In all cases, an appropriately diluted solution should be sprayed on directly and then agitated thoroughly using suitable brushes and/or a microfibre wash mitt (ideal choices include the Microfiber Madness Incredibrush, Braun Automotive Wheel Woolies and the Microfiber Madness Incrediflair). This will produce a rich foaming lather, which will quickly discolour as brake dust and road grime is progressively released. Accordingly, it is sensible to rinse out your brushes and/or wash mitt regularly during this process, otherwise there is risk of marring or even scratching your rims. The lather should then be rinsed away thoroughly and the wheels then dried fully before any rim protection or tyre dressing is applied.