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Every now and again the car care rulebook is torn up and rewritten by innovative new technologies that come along and redefine what we can expect from car care and detailing products. Currently, we are in the midst of such a period of change, this time brought about by the application of nanotechnology to surface coating science. At the most basic level, nanotechnology can be defined as the engineering of functional systems at the molecular scale. In relation to car care, nanotechnology can be used to make advanced protective coatings that do not just adhere to vehicle surfaces, but rather become part of the surfaces themselves. As a result, surface properties of interest and importance (such as etching resistance, scratch resistance, hydrophobicity, etc) can be altered on a semi-permanent basis; we are now moving into an era when car care coatings will truly last years rather than months.