Showcase Film – STATE OF OUR ART

July 14th, 2014

The advent of a number of new product technologies and application techniques has profoundly altered the nature of detailing in recent years, to the point now where a lot of existing car care advice needs to be torn up and rewritten. In line with this, we’ve become increasingly aware that some of the advice presented on our own website needs to be updated to reflect this period of rapid evolution in detailing, and late last year we drafted a plan to get the ball rolling, starting with a new showcase film demonstrating the state of our art. Accordingly, we set to work in January this year, filming a cutting edge detail performed on the iconic Porsche 911 Turbo that has graced our home page for the last four years…

Residue Removal – 60 Second Tip

March 28th, 2014

Daytona Brushes – 60 Second Tip

January 29th, 2014

In addition to in-depth product demo videos and cinematic detailing showcase features, we’ve decided to add another form of visual media to our line up for 2014 and beyond; the 60 Second Tip. The concept is simple; take some of the commonest questions we get asked over and over again and make short video responses to them. This will serve to provide useful visual content for many products that would otherwise never be filmed (given that an in-depth demo video usually takes the best part of a week to produce) and should enable us to release new videos much more frequently in future (the first 60 Second Tip shown below took just a single day to shoot and edit). Of course, we will ensure that a varied mixture of videos are released over the coming months. We’ve already filmed a new cinematic detailing showcase feature (which will be released in the spring) and have scripts prepared for several new product demos. Anyway, without further ado, here’s our first 60 Second Tip…