SHOWING POSTS IN Products

As we alluded to in our last post, 2012 is going to be all about videos. It’s been clear for a long time that this is something you want. Nice images and good descriptive text is one thing, but to see products and techniques actually being demonstrated on screen, well, that’s quite another. We understand this, and have spent a small fortune over the last couple of months kitting ourselves out with the necessary gear to give you what you want. So, without further ado, here is the first of many new product demo videos…

Meguiar’s have done it again. They’ve thought long and hard about a challenging issue facing the detailing community, and then broken the mould with a cutting edge solution. In this case, they’ve developed a brand new dual action polishing system that addresses the issue of serious machine polishing enthusiasts desiring the performance benefits afforded by rotary polishers (greater cutting power, sharper finishing, etc) but without the accompanying risks (excessive paint removal, burning through, hologramming, etc). This new line of products, called the Meguiar’s DA Microfibre Correction System, was released in the USA at the start of the year, but has only just made it to the UK. However, thanks to Meguiar’s UK, we’ve had samples on test since May and this trial period has provided us with a lot of valuable insight into the new products and how to get the best possible results when using them.

The last twelve months have been a very exciting time in the world of detailing. A large number of new cutting edge products have been launched and these have pushed the boundaries of what we have come to expect in performance terms. In some cases, existing standards of finish quality and durability have been extended, while in other cases entirely new methods have arisen, e.g. iron contaminant removal by chemical means. We’ve embraced this round of innovation by adopting new products into our own working routine and selecting some of the best for resale in our store. The latest product line we have adopted in this way is Wolf’s Chemicals.

Every now and again the car care rulebook is torn up and rewritten by innovative new technologies that come along and redefine what we can expect from car care and detailing products. Currently, we are in the midst of such a period of change, this time brought about by the application of nanotechnology to surface coating science. At the most basic level, nanotechnology can be defined as the engineering of functional systems at the molecular scale. In relation to car care, nanotechnology can be used to make advanced protective coatings that do not just adhere to vehicle surfaces, but rather become part of the surfaces themselves. As a result, surface properties of interest and importance (such as etching resistance, scratch resistance, hydrophobicity, etc) can be altered on a semi-permanent basis; we are now moving into an era when car care coatings will truly last years rather than months.

As part of our plans for expansion in 2010, we are proud to announce that Migliore luxury car care products are now available in the store. We first made contact with Migliore last October, and shortly afterwards received a full set of test products to evaluate in our studio. Clark duly set to work, and was instantly amazed by how different these products are to most of the other lines currently out there. What exactly do we mean by different? Well, Migliore aims to help to protect the environment by creating eco-friendly products. The majority of Migliore products are made using 100% Oregon Tilth Certified Organic (OTCO) ingredients, including natural waxes, fruit extracts and organic solvents, and this translates into the products having highly distinctive textures and scents. Indeed, they have a truly organic feel to them that stimulates the senses and makes them a joy to use. In addition, all Migliore products are individually hand poured and inspected for quality before leaving the factory. As the founder and CEO Donald Havourd explains, “Migliore Luxury Car Care is a company based on quality, not quantity. We have no intention of becoming a large, mass distributed, watered down, car care brand. We prefer having a tight knit circle of distributors who have vast knowledge and experience of detailing to concours standards. This allows us to interact with our distributors and customers on a one on one level. Migliore will remain a small company, and will continue to provide its customers with the best quality and service available in the industry.”