…we’re delighted to announce that Feefo has awarded us it’s Gold Trusted Merchant accreditation. This is as a direct result of us achieving an average service rating of 99% over 2014 (meaning that 99% of you who provided feedback via Feefo ranked us as either Excellent or Good on a four point scale). The Trusted Merchant Accreditation scheme recognises the hard work of merchants who consistently deliver excellent customer service in the eyes of their customers. To gain Gold Trusted Merchant status, a business is required to receive an average service rating of between 95% and 100% over the duration of the previous year. The ratings and reviews collated by Feefo are verified via sales data, which ensures that only those customers that have genuinely completed a transaction are invited to provide feedback. This makes the Gold Trusted Merchant accreditation highly desirable and well respected, as it’s based upon the views of genuine customers and not industry judges. As we’ve said previously, we view excellent customer service as one of the cornerstones of our business, and we are wholly committed to ensuring that this continues to be the case. Furthermore, we are also working on some new ideas about how we can do even better in future!