The advent of a number of new product technologies and application techniques has profoundly altered the nature of detailing in recent years, to the point now where a lot of existing car care advice needs to be torn up and rewritten. In line with this, we’ve become increasingly aware that some of the advice presented on our own website needs to be updated to reflect this period of rapid evolution in detailing, and late last year we drafted a plan to get the ball rolling, starting with a new showcase film demonstrating the state of our art. Accordingly, we set to work in January this year, filming a cutting edge detail performed on the iconic Porsche 911 Turbo that has graced our home page for the last four years…
With the footage in the bag, we then started searching for a suitable backing track, and thought we’d cracked it when we heard Butterfly by Bassnectar & Mimi Page. However, as has proved to be the case in the past, obtaining a commercial music licence is far from easy when you’re a small business, and come April we were still in limbo. Rather than waste any more time, we started searching again, this time restricting ourselves to royalty free music. And, after many hours of auditioning, we finally struck gold in the Vimeo Music Store, with Hold Your Breath by Keswik & Protohype. With the track bought, the editing began in earnest in May. And what a job it turned out to be (note to self; never pick a dubstep track again)!
Nevertheless, despite the delays and technical challenges (the editing process ultimately took well over 100 hours to complete, due to the complexity of the backing track), we’re finally delighted to present our new showcase film, which we’ve simply entitled ‘STATE OF OUR ART’. This name perfectly captures our original intent, which was to produce a feature film demonstrating how we have adopted innovative new products and techniques into our detailing regimen. As well as serving as a foundation stone for us to begin updating some of the car care advice presented on our own website, we hope that it will cause you to stop and marvel at how quickly detailing is evolving, and inspire you to broaden your horizons.
Viewing notes: Due to the length and high definition quality of the film, we recommend that you pause playback immediately and then allow it to pre-load completely before watching it. If it still does not play perfectly smoothly, try watching it on a more powerful playback device, or else turn HD off and watch it in SD instead. The sound quality used is equally good as the 1080p footage, so if you are able to play the film through a cinema surround sound system or through good quality headphones you will enjoy it all the more!