As we predicted last November, our relationship with professional photographer Tim Wallace has evolved significantly over the last twelve months, from a simple licensing arrangement to eventually having Tim visit us in person and shoot for us in our own detailing studio. Tim’s work is often described as dramatic and conceptual, and is highly regarded within both the commercial photography and advertising industries. Indeed, Tim’s unique style and ability to precisely capture the essence of his subjects has recently resulted in him being named as one of ten most influential photographers in the world today. Accordingly, we are absolutely delighted to be continuing to work with him on an ongoing project to capture the essence of detailing and showcase the work that we do.
Following on from the Porsche 911 Turbo photo shoot Tim completed for us back in May this year, we subsequently received a large number of requests asking if any of the images were going to be made available for purchase in the form of posters or prints. An idea was born, and our web developers Green Jersey were soon tasked with the job of creating a secondary theme for our Actinic store that would showcase Tim’s work properly. Using the dark template design originally developed for the detailing services part of our website, Green Jersey were quickly able to produce a stunning looking new section in our existing product catalogue. This new supercar prints section will be developed over the coming months to feature print collections from multiple photo shoots.
Of course, having stunning looking photography and a smart sales portal is only half the story; making sure the final printed product looks as good is obviously equally as important. Fortunately, Tim has a longstanding relationship with professional photo lab Digitalab in Newcastle, who are renowned for the quality of their online photo printing. Using Digitalab’s services, our prints are produced by vastly experienced colour technicians, to full exhibition quality standards using a state of the art Cymbolic Sciences LightJet 5000 wide format digital printer. Digitalab do not use inkjet technology. Rather, the digital file is exposed onto matt finish Fujicolour Crystal Archive Professional photographic paper using RGB lasers. This ensures optimum results in terms of quality and longevity, and also enables direct contact with framing glass without risk of Newton’s Rings or wet spots appearing.
For the ultimate in display quality, Digitalab also offer the option of upgrading to Fujiflex Crystal Archive Supergloss. This is an ultra durable polyester-based print material with an incredibly smooth high gloss finish. The combination of the massive effective resolution of the LightJet 5000 printer (over 4000 dpi) and the smoothness of the Fujiflex material produces vibrant, high-definition, display prints that are sharp and clear from edge to edge with no pixelation and amazing levels of detail and colour saturation (please note that Fujiflex prints should not be allowed to come into direct contact with framing glass). Because framing is a very personal affair, we have decided not to offer any kind of framing service whatsoever; instead, we recommend using the services of a professional framer to ensure each print is set off perfectly in it’s intended display location.
As we move forward into 2011, we are planning to have Tim visit us again in the spring to capture another pair of supercars, both in our own detailing studio and out on location. The resulting mages will be made available for print purchases straight away, and a calendar is likely later in the year. We would like to take this opportunity to thank Tim, Digitalab and Green Jersey for the expertise and time they have all given to this project; we think it’s a very natural extension of the Polished Bliss portfolio of goods and services, and we hope that you find it as exciting and inspiring as we do!