As part of our plans for expansion in 2010, we are proud to announce that Migliore luxury car care products are now available in the store. We first made contact with Migliore last October, and shortly afterwards received a full set of test products to evaluate in our studio. Clark duly set to work, and was instantly amazed by how different these products are to most of the other lines currently out there. What exactly do we mean by different? Well, Migliore aims to help to protect the environment by creating eco-friendly products. The majority of Migliore products are made using 100% Oregon Tilth Certified Organic (OTCO) ingredients, including natural waxes, fruit extracts and organic solvents, and this translates into the products having highly distinctive textures and scents. Indeed, they have a truly organic feel to them that stimulates the senses and makes them a joy to use. In addition, all Migliore products are individually hand poured and inspected for quality before leaving the factory. As the founder and CEO Donald Havourd explains, “Migliore Luxury Car Care is a company based on quality, not quantity. We have no intention of becoming a large, mass distributed, watered down, car care brand. We prefer having a tight knit circle of distributors who have vast knowledge and experience of detailing to concours standards. This allows us to interact with our distributors and customers on a one on one level. Migliore will remain a small company, and will continue to provide its customers with the best quality and service available in the industry.”
After several months of testing, Clark gave the thumbs up to the entire line. In his opinion, “Migliore is a bolt out of the blue. I’d never heard of them before October last year, but our tests with the products have revealed a line that is really good fun to use, and that delivers excellent results across the board. The waxes in particular are very different to most other waxes I have used, in terms of texture and the fact that they are designed to be removed whilst still wet. Whilst this takes a little getting used to (less is more in terms of application), you soon get used to it and the results are immense; even on my poorly prepared daily driver I’ve seen two months plus of solid beading from the entry level waxes in the range, and more from Primo and Competizione. Factor in solid performances from the accessory products and the fact that the products are all eco-friendly, and you have a range which is not only new, but also very interesting and appealing. I can see Colin and I using Migliore products in many future details in the studio, and I had no qualms about using Competizione as the last step product in the 155 hour Ne Plus Ultra detail we recently performed on a solid black Bentley Arnage; it’s an impressive wax that delivers a world class finish, so why not?” Why not indeed! So, if you fancy trying some new products this year, take a look in the Migliore section of the store for some fresh ideas; our personal favourites are the Frutta Blend wax and the Endurance Spray quick detailer.